Eddie's Energy Bars Blog

We’re Retiring Some Flavors

Michael — Tue, 20 Jul 2010 19:39:01 +0000

Hello there loyal fans,

To get right to the point, the following flavors are not selling well:

1. Cinnamon Raisin (yes, our original flavor)

2. Cranberry Almond

3. Mint Double Chocolate Chip

4. Almond Double Chocolate Chip

We have decided to pull them from the shelves and our internet store on August 1, 2010. If you want to jump over goats and swim through rivers to get the above flavors, we will make them by special order only, in our new Eddie’s Twins format, with a minimum order of 40 packages – they do freeze well and we’ll give you a bulk discount.

It has always been my motto since the beginning to be honest and transparent with each and every one of you. In addition to decreasing our flavors, we will be focusing much more on internet sales and not as much on expanding through retail outlets. With a fresh product, it’s much easier to sell directly to you through EddiesEnergy.com. We will be maintaining relationships with local retailers here in VT, but will not be aggressively adding retailers.

By switching to this model of mostly internet sales, we will be aiming to make online ordering as quick and painless as possible. Easily searchable items, hopefully lower shipping costs, and all the information you need to make your decision.

If there are any questions, you can call us at the bakery at (802) 434-3862 or e-mail me at michael [at] eddiesenergy.com.

And the Winner is…

Michael — Mon, 28 Jun 2010 12:32:03 +0000

So, we held a contest to name our newest product and a lot of people have been on me to pick a winner, so here is something to brighten your Monday:

The winner is Deb S. of Richmond, Vermont – our company headquarters! She came up with the name of Eddie’s Twins.

We liked this name for a few reasons:

I (Michael) have a twin. Now, you kind of needed to know the Eddie’s family, but I have a twin sister, Kelsey, who lives in Virginia. We thought it was fitting because Eddie (my Dad) actually does have twins – and there’s two twins to a pack, hence Eddie’s Twins.
It’s short. We inserted every contest entry into the following sentence: “Hi, do you carry Eddie’s ______?” Twins seemed to fit the best into this scenario.

We want to thank every for their entry or entries – a lot of you submitted 4 or 5 names and that’s awesome. There was certainly a lot of creativity coming from our loyal fans and customers. It made me realize one key thing: We need to do more contests. You’ll be seeing monthly contests from us so you can win some free product – pretty awesome, right?

As to when Eddie’s Twins will be hitting the shelf, we’re looking for a late August launch online and in our Vermont retailers – new packaging, new name, it’s go time.

Thanks again for all of the entries – it was a blast!

Name Our New Product Contest!

Michael — Wed, 16 Jun 2010 15:45:39 +0000

On Sunday, we were doing a marathon baking session – 26 batches = 728 bars. Eddie, Jeanne, and myself practically fell over after we were done. It took us about 11 hours to complete the baking, but we ended the day with an interesting idea that answered a lot of the problems that you all have brought up to us. This new product needs a name, so with that, we’re giving you the opportunity to:

This new product, sold in pairs of two, accomplishes a lot of things we’ve been trying to do lately:

Portability – We heard that the bars were hard to consume while on a bike ride. Well, considering cyclists are a huge percentage of our sales, we decided to make these Eddie’s _____ so that you can pop them in your mouth and continue that steep hill climb of yours.
Easier to open – OK, we’ve known this was a problem since day one and we’ve done all we can do, but now, with this new product, they will be packaged in a zip-type bag so you can eat one at a time and close up the bag.
Healthier – We thought we already made a pretty healthy bar, but these two _______ are under 200 calories (some even under 150!).

This new product, currently nameless, needs a name. It doesn’t necessarily have to start with Eddie’s. We’re giving you free reign as to what you call them. And, if you’re wondering, we’ve already been through all of the “balls” jokes imaginable, so we ask you to think outside the box and get creative.

There are multiple ways to enter:

Leave a comment on this blog post – that’s simple enough, right?
Tweet us: @EddiesEnergy
Leave a comment on our Facebook fan page – if you’re not a fan, and you’re reading this, I’m pretty sure you “like us”.
Send an e-mail to michael [at] eddiesenergy.com

What do you win?: You win a dozen Eddie’s ________ in the flavor of your choice.

Contest ends when I think we’ve gotten enough entries. That could take three hours or it could take three weeks. Probably, the former. Ok, truthfully, it ends Wednesday, June 23rd. Get those entries in! Good luck!

Eddie’s Energy Graduation Sale

Michael — Tue, 11 May 2010 15:30:51 +0000

I’m in the midst of finals this week, but me and the rest of the Eddie’s Crew are so pumped about me graduating from Bryant University on May 22nd, that we decided to throw a graduation sale! Now, through Friday, May 14th you’ll find the following on sale:

Fruit & Nut Sampler: Was $17.99 Now $15.99
Chocolate Sampler: Was $17.99 Now $15.99
Throw ‘Em All In Sampler: Was $17.99 Now $15.99
Create Your Own Sampler: Was $17.99 Now $15.99

Enjoy the sale while it lasts — this does not happen often! Shop Now!

It’s Official: Eddie’s Energy Bars are FRESH!

Michael — Tue, 15 Dec 2009 02:59:35 +0000

We just got this great feedback from Lisa in Omaha–check it out! Thanks, Lisa!

Hi Michael,

I received my very first shipment of Eddie’s Energy Bars yesterday. The first thing that hit me when I tasted the chocolate chip and then the lemon coconut is FRESHNESS. I’ve been a fan of CLIF bars for a long time. While CLIF is all-natural, they tend to have a “formula-like” taste. I did not detect that with Eddie’s.

I am also a fan of Suncakes (out of Caifornia). Suncakes are all-natural but can be dry. Eddie’s flavor reminds me of Suncakes, but Eddie’s is NOT dry.

I guess what I’m trying to say is…you have an Eddie’s fan in Omaha.

Lisa

(P.S. Have you tried to chocolate dip the bars? I think the lemon coconut would be awesome covered in white chocolate!)

Now in Val’s Wild Tomato in Winooski, Vermont

Michael — Tue, 29 Sep 2009 19:38:15 +0000

Hey there Avid Reader!

We just want to make a quick shout out to our friends at Val’s Wild Tomato in Winooski, Vermont. They just started selling our energy bars there this week and things are going really well. They have great grab-and-go items during the working hours and then kick up up a notch during the evening hours with some awesome-tasting wings.

Stop by and say hi to the whole crew and pick up a few Eddie’s Energy Bars. They are located in the old New England Wings location, right across from the new location for the Community College of Vermont.

Michael, Owner
Eddie’s Energy Bars

I Seem to Be Blogging Less These Days

Michael — Mon, 21 Sep 2009 03:44:04 +0000

I don’t know what it is. Maybe it’s the whole Senior year thing–busier than ever before and involved in two leadership positions on campus. Combine this with planning how to grow Eddie’s, and you’ve got yourself one heck of a busy schedule. I wanted to take a couple of paragraphs to let you know about what’s going on with Eddie’s:

Virginia/North Carolina Distribution: We’re working with Gordon Martel to get Eddie’s Energy Bars down in the VA/NC area. We’re looking at Roanoke, Blacksburg, Lynchburg, and Raleigh areas. Any recommendations for store locations in those areas are welcome!

Boston Distribution: We’re still working on this too and hope to be in stores soon.

Custom Labeled Energy Bars: We have been doing a lot of custom-labeled energy bar orders lately–it’s fun to do these because of the creativity of the companies and individuals that are requesting bars. We’re doing trade show give-aways, concert eats, and other things!

Pumpkin Bar: It’s coming back in about two weeks for the period of October and November. Get ready.

That’s it for now. Lots of planning and big things in the works that I am unable to discuss right now!

Take care,

Michael

World-Record Baking Day!

Michael — Thu, 20 Aug 2009 18:33:46 +0000

Hello!

Last weekend, we set records at Eddie’s Energy Bars! We baked a total of 23 batches–that’s 664 bars, shattering the previous record of 504 bars baked in a day. While the 23 batches took 12 hours, it was one heck of a feat, given that our bars are manufactured on a kitchen-aid mixer and a home oven, so it got quite hot in the kitchen!

This increased demand has led to the purchase of a new convection home oven that will not only bake faster, but it will allow for 3 pans to be baked at the same time. The Speed Demon Baker, Jeanne, will now be able to bake all of the bars she whips up for us–it’s a momentous occasion. The oven should be here in about two weeks–it’s shiny and stainless steel, so we are pretty pumped about it.

Stay tuned for some pictures!

Michael, Owner
Eddie’s Energy Bars

Eddie’s T-Shirt are Here!

Michael — Thu, 06 Aug 2009 13:31:31 +0000

It’s been a very long wait, but the Eddie’s T-shirts are finally here!!!! I waited a long time yesterday–the UPS truck didn’t arrive until 6:30 pm! I should have given him an energy bar–next time!

Anyway, to the important stuff–T-SHIRTS. Head on over here to purchase your Eddie’s duds with a great mountain logo on the front and the signature Eddie’s sprig of grass on the back.

The shirts are Hanes, mens and ladies fit. They run a little snug–men’s are pre-shrunk cotton and the women’s are not–no idea what that is!

As always, let me know if you have any questions!

Michael, Owner
Eddie’s Energy Bars

Whew–Where did July go?

Michael — Sat, 01 Aug 2009 00:25:43 +0000

Tomorrow is August 1st and I have no idea where July went! I’m sure I’m not alone, but summer pretty much just started up here in the Green Mountains–for the first time in what seems like forever, we had two sunny days in a row, with temps in the 80′s! These high temperatures have kept us hot. Know what else is keeping us hot? Our oven! We have been baking like mad these past few weeks!

Eddie and Jeanne just made it back from the Outer Banks of North Carolina on a wonderful vacation, while I was holding down the bakery fort baking energy bars after our debut in the Burlington Free Press last week. Here is a recap of what’s going on:

Burlington Free Press article: We had a wonderful write-up in Business Monday last week and we have received an enormous amount of comments saying that it was a great editorial piece. We could not thank John Briggs enough for writing a thoughtful piece and conveying everything I wanted to convey. Also, I want to thank Ryan Mercer, my favorite Free Press photographer for some great shots of me and my mom (as well as the bars of course).

NECN Television Airing: We also had a crazy media day a few weeks ago, when NECN came by to film, and they had a great (lengthy!) piece on us. Anya and Kika both did a great job with filming and interviewing–we’ve probably watched the clip 50 times we like it so much, so take a look at it and let us know what you think.

That’s it for media, but it has been keeping us really busy. Our internet sales have sky-rocketed and our retail sales are holding strong, so look forward to a great next couple of months as we start to expand into other areas of Vermont as well as the Boston.

Hope everyone is having a great summer–keep living a fresh lifestyle.

Michael, Owner
Eddie’s Energy Bars