Eddie’s Energy Bars Blog

For everyone that has no idea who Tim is, which is probably most of you, Tim is the fitness director at Bryant University, where I am a sophomore majoring in marketing (but, that has nothing to do with this post).

Tim is also the varsity strength coach, which basically means that he puts muscle on anyone who plays a sport for Bryant.  Having Tim as the fitness director is a great addition to Bryant University for all of the students, faculty, and staff that use the fitness center.

As I have stated in earlier posts, I am one of those earlier gym people who go before the crack of dawn, but that’s when you can grab the attention of the fitness director.  I have learned so much about how to correctly use the machines, how many sets to do, and what to take in my body.

If you are part of a gym, it might not hurt to seek out the help of a personal trainer.  Usually, you can let them know when enough is enough, and they will stop.  It might hurt in the beginning when the personal trainer is making you work harder than ever before, but in the end it is all worth it.

Find out who the trainers are at your gym, and ask them to help you out.  Even if it is a little more expensive, you will feel better about yourself, and eager to keep it going, now that you know what you should be doing.  Oh, and when you ask them, also ask if they sell Eddie’s Energy Bars.  They certainly should!

Michael, Owner
EEB

Just as in business, I moved to a new location: my suite down at school.  With a new location comes new experiences, new people, new problems.

For example, ever since I got to school on Sunday, I had no internet.  Now, thankfully, I have it.  I am so dependent on the internet these days, but I needed to find a way to fix my computer.  This leads me to do some quality problem solving.

I found the number for laptop central, and trekked over there, laptop in hand, and it was fixed.  If you’ve got a problem that needs to be solved (for example: you need an awesome homemade energy bar to pick you up in the middle of the day) then you should find the resources that you can use to solve that problem.

Resources.  I’ve come to find that if I don’t know where and what my resources are, then how can I solve my problems.

College has plenty of resources, and so does your family, friends, and school.  Use them!

Michael, EEB

So, here we are starting a new season, back to school (or back to another week of 9-5 for some people).  With back to school time comes a lot of pressures like who has the coolest shoes or whose kid’s parents bought them the neatest backpack.

However, with all of your child’s newness, you should be able to give yourself some newness too!  Were you thinking of joining a gym this fall season, or getting up in the morning to enjoy the brisk air of September on a walk down your street?  It’s time that you do that.  Set a new goal for this season, or maybe for the rest of this year.  You don’t need to make new years resolutions because it’s new years! Make the change because you want to, not because other people are pressuring you too.

When second semester rolled around, I wanted to get in better shape, and there were a number of people who helped me to that point, including friends, family, and the health and wellness counselor at college.  Tell people about your goal, and they will encourage you to reach it.  Who knows, maybe you will even inspire them to add some newness to their life too!

What’s your goal?  It could be anything from wanting to eat lots of fruits and veggies every day, making sure you add play time with your kids, so you have play too, or it could even be giving yourself the ten minutes before you go to bed to read the book that is collecting dust on your shelf. Relaxation, fitness, and nutrition are three perfect goal areas.

Whatever the goal is, this time of year is perfect to start.

Happy goal setting.

Michael, Owner
Eddie’s Energy Bars

PS: My goal is to make the most of my sophomore year when I move in next week, and keep the same fitness/nutrition level that I had when I left in May.

The book “Let My People Go Surfing” by Yvon Chouinard, the owner and founder of Patagonia, is hands down the best business book I have read in a while.  Most business books are run of the mill, and spit out the same information, just by different authors.  This book is different, and really got me thinking about where I want my company to go, and what I want it to be all about.

In a couple of sections Chouinard comes back to the point of why he is in business, and the image his company is looking to portray. He’s in business to raise awareness of environmental devastation around the world, and wants Patagonia to be seen as a high-quality climbing equipment and apparel maker.

I know why I am in business, but am I in business for the right reason?  I personally started this business to gain experience in two areas: the business world and the specialty food industry.  And, of course, to try and make a buck.  I think I have succeeded at all three of these, but there is a however.

The reason I think I should be in business is to not only sell my product, but to make a difference in the lives of everyone around me.  I am starting to think that the real reason I am in business is to change the way people think about nutrition, fitness, and their overall health.

How should I do this?  I wanted to start the Eddie’s Energy: Get Outdoors program. Maybe I should really do it and help people, kids and adults alike, to get outside exercising, and eating right.

More on how I want my brand to be seen later.

Have a great day!

Michael–EEB

PS: I haven’t forgotten about blogging about nutrition and fitness…it’s been busy in the entrepreneurial ring.

I’m going on vacation tomorrow morning with the rest of the Eddie’s bakers (aka my family).  Where am I going you might ask?  Steamboat Springs, Colorado.  A nice four hour plane ride with a lovely lay-over in O’Hare should do the trick to get me there.

I am just ready to go on vacation, and take a break, like every entrepreneur should.  Vacations give me a chance to recharge my batteries, and come at the coming months with lots of chutzpa.

I wanted to touch on the book that I will be reading on my plane flight over, “Let My People Go Surfing” by the founder of Patagonia.  I’ve read the first couple of pages, and I already like his style and his company perspectives….I’ll update on what I think about the book.

Also, any orders for our homemade energy bars will be processed Monday August 20th.

Thanks for understanding.  I’ll have limited e-mail access, so I will try and get to your e-mails as quickly as possible.

Michael Adams, Owner
Eddie’s Energy Bars