Yesterday, we ventured down to Waitsfield, Vermont to visit the crew at Liz Lovely Cookies: Liz, Dan, Andy, Lauren, and Don-all great people. We had scheduled a bakery tour, and they were incredibly helpful, answering any questions we had, and more!
I wanted to see how a company (much bigger than Eddie’s) operates. They started out much like us, with a five quart Kitchen Aid mixer in their house. Luckily, they picked up a distributor and shot to the moon–they are now in over 400 stores nationwide.
It was quite the inspiration for my parents and I to see where Eddie’s Energy could potentially end up in a few years. As most of you know, I still have two years of college to go through, and this is a long-term learning process, if you will. To see other companies be successful (and in Vermont!) was so exciting for me. It makes me want my own space with a couple of employees and nation-wide distribution–don’t worry, Mom!
One of the key things I learned from Dan, the co-founder of Liz Lovely Cookies, was that you continually have to innovate and launch new products. As small as we are, we are constantly testing new flavors, as well as new product lines to see what the VIP customers think of our new creations.
With that said, if you frequent the three farmer’s markets that we do in Vermont: Williston, Hinesburg, and Middlebury, you will start to see new flavors to sample. All I ask of you, is that you let me know if you like it or not. Whether positive or negative, any feedback helps us create fantastic new products.
Enjoy the beautiful weather here in the Northeast and get outside for a nice hike!
