Eddie’s Energy Bars Blog

The great thing about being a college entrepreneur is that my venture is like a giant experiment that has really blossomed into something of grand proportions. I have the ability to see if things work, If things don’t work out it’s not like I have to go out of business. I just try something else, and see if that accomplishes my business goals.

For example, a couple weeks ago, I was debating about doing a free sample promotion for my energy bars, and I had no idea if it would even work, but I tried it anyway, and it ended up working better than I expected. Was it a waste? Absolutely not. I may have lost some money, however I learned an important lesson about marketing healthy energy bars: I had to push people a little bit more, but they eventually contacted me about a free sample. Will I run the promotion again? Probably. But, my point is this: I can try things like this, and see if they work. There are constantly ideas of new promotions flowing through my head, and people are giving me ideas all the time. It is wonderful to think how a whole town and on-line community can shape a business and how they operate.

It is important to note though, that this theory is limited. I can’t throw down hundreds of thousands of dollars to see if a magazine ad “works”, and then if it doesn’t, just try again. I can’t do that because I don’t have the money, or the marketing expertise to figure out which advertisement would be most succesful. I am talking about little things here, like what promotional item would my customers like the most, or should I sponsor a float in the 4th of July Parade in Richmond, or put money towards creating another all natural product (which usually ends up happening)?

As I am early in my entrepreneurial venture, I like to think about Eddie’s Energy Bars as an experiment, which it really is. I try things out all the time: new promotions, inexpensive marketing, baking procedures, etc. to see what works. Right now, I am slowly starting to figure the first two things out. I have the third down pat. Experimenting takes some time, because you always want it just right. I want Eddie’s Energy Bars just right.

Michael Adams, Owner
Eddie’s Energy Bars