Eddie’s Energy Bars Blog

The point of a blog is to connect with your customers. I want to let them know that I am a real person they will be dealing with when they order their energy bars for Mother’s day. To know their product is handmade, hand-packaged, and hand labeled before it is sent to them. I feel like I haven’t been personal enough on this blog. Sure, giving tips on health and fitness, keeping up to date on my college life as an entrepreneur, and some random things thrown in as well are great, but are they topics I should be writing about? Do readers like what I am writing? Should I be including pictures of my life, and personal anecdotes? I guess I haven’t quite been able to find my “blogself“.

I don’t even know if that is a word, but finding my blogself is what I need to work on. I am reading constantly on writing to your target market, what they want to read. I believe I am doing that, but do you think so? I feel my target market is the consumer with an active lifestyle, somewhere between the ages 0f 18 and 45, however, many of my customers are above and below that target age (mostly family and friends), and I think that is fine. If you like Eddie’s Energy Bars, eat them, and you will join Eddie’s NATION, the growing group of consumers who have had the privilege of eating a moist, flavorful, and healthy energy bar made in the Green Mountains of Vermont.

I was hoping, my customers would be thrilled to read what I have to say on my blog, and I would be able to interact with them to form a long-lasting relationship with me, Michael Adams, owner of Eddie’s Energy Bars. Instead I don’t know who buys my bars, unless people tell me. Sure, I know who is buying energy bars online, but who bought the dozen bars that sold at Beaudry’s in Huntington (I know Ann Zuccardy of Vermont Shortbread Company bought some). It is the mystery behind manufacturing for retail sales. I want to know who my customers are. I want to be able to talk to them, find out if they enjoyed my bar, and form the great relationship that everyone says you should have in owning a small business.

I try to make a personal connection with readers of my blog and customers I meet hanging around town, but is it working? Am I going in the right direction with this? It is something I will have to figure out with time. This summer (hopefully), Eddie’s Energy Bars will get out more and meet its customers. How to go about doing that, I don’t quite know, but it is a priority of mine.

Feel free to leave any nuggets of wisdom for this budding young entrepreneur.

Michael Adams, Owner
Eddie’s Energy Bars